Park Communications Ltd
020 7055 6500

Floral Street, Covent Garden

  • Floral Street Case Study
  • Floral street case study
  • Floral street case study
  • Floral street case study
  • Floral street case study

Luchford PRM were appointed to market a luxury development with retail to let in Floral Street, Covent Garden. Luchford had the opportunity to meet with Louis Vuitton, but this opportunity was only 2 days later.  

 

The challenge

The brief to Park was to produce 10 copies of a luxurious case bound brochure which would sit in a series with the main brochure which was to be produced in the following two weeks.  Park was alerted to this need on Tuesday morning, with the brochures required on Thursday afternoon.

Our solution

It was agreed that the cover would have to be produced litho, then foiled, so it would match the litho printed and foiled main brochure.

Artwork for the cover arrived at 14.30hrs on the Tuesday.  The cover was proofed and printed overnight.  Artwork for the text arrived at 21.28hrs on the Wednesday and was also proofed and printed overnight.

The cases were white lined to maintain the whiteness of the Colorplan Pristine White, that is to avoid the grey of the grey board showing through and dirtying the white, and the copies were cased and bound on the Thursday morning.

The 10 copies were delivered to Luchford at 14.45hrs Thursday.

 

The results

* A luxurious, captivating marketing piece which conveyed beautifully the lifestyle and ambience of this Convent Garden area

* Vibrant colour, and detail throughout

* Clean, smooth tints in the floorplans

* Well executed foiling and case binding

* Delivered within 48 hours of the first artwork arriving

 

To discuss your property printing requirements with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

“Having Park as our partner it enables us to be highly responsive and deliver creative, unique and stunning marketing pieces.”


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