Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. They have a global presence in 46 countries, with 10 salerooms around the world.
Park Communications is regarded as Christie’s ‘Gold’ supplier – chosen for the most complex projects. We deliver complicated litho projects with colour consistency, all within schedule.
Following the successful installation of three large format 3m x 2m boards, and three wall vinyls, including two with challenging duotone images, Park was chosen by Christie’s to produce the exterior window vinyls advertising their high profile sale of the personal collection of Audrey Hepburn, taking place in September 2017.
The requirement was to produce full sized window vinyls for four windows at their King Street auction rooms and all six windows at their South Kensington premises. Christie’s were keen to bring glamour to the windows, to match the glamour of the star herself, and having loved Park’s integration of silver with images for the book sale, were keen to use a similar treatment for the Audrey Hepburn vinyls.
In addition, the window vinyls were to be in place for three months.
Park was awarded the production on the morning of Friday 7 July; a site survey was undertaken that very afternoon.
Park had to ensure that the materials used would withstand the sun, rain and wind for a period of three months.
We proposed that the job be produced on the PMS 877 silver coloured vinyl, firstly with the images as supplied by Christie’s and secondly following the retouching recommended by the Park retouching team.
The artwork was supplied late Friday evening. Having printed the images as provided, the retouching team provided five alternative treatments. The aim was to allow the richness and glamour of the silver to show through, without detracting from the qualities of the original image. Sample squares were produced as proofs for each image.
One of the images was ‘4 colour’; we ran an Epson as a colour guide and then a sample square which closely matched the Epson. All sample squares were reviewed by the Park Account Director with Christie’s on the following Tuesday morning. Christie’s chose their preferred version for each of the duotone images. We were asked to retouch out some blemishes in one of the duotone images and to add brightness to the skin tone of the 4 colour image. The retouched images were re-proofed the following day.
The vinyls were signed off, printed on the following day in and installed Kings Street on Friday 14 July and in South Kensington on 19 July.
Christie’s were delighted with the finished result:
* Impressive colour consistent boards and wall vinyls
* A very close match to the 4 colour image
* Rich and bright duotone images achieved through 5 different treatments
* Proofs available for review within a tight schedule, enabled by our London location
* All retouching, proofing, printing and installation achieved within a tight five day deadline
To discuss your large format requirements with Park,
please contact Alison Branch on:
“We are very happy with the result of the windows, and it’s fantastic that they have been so well received already."
Mathilde Le Coutour - Christie’s