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Christie’s and Ashley Hicks collaboration

  • Ashley Hicks Christie's collaboration
  • Ashley Hicks Christie's collaboration

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour.
Ashley Hicks is an architect, author, furniture and interior designer.  He designs interiors throughout the UK, Europe and the United States, created the ‘David Hicks by Ashley Hicks' collection of fabricscarpets and wallpapers, as well as publishing a number of books about his father David Hicks.

The challenge

Christie’s London collaborated with Ashley Hicks as part of Classic Week, which brought together a dynamic array of pieces from across 16 auctions in December 2017.

Ashley was commissioned to provide an interior design that would promote the pieces to the best affect.  He drew inspiration from a Roman sculpture hall in reconceiving Christie’s King Street’s ‘West Room’.  A selection of his own contemporary designs were juxtaposed with pieces from the antiquities and sculpture sales.

Park Display  were chosen, because of our expertise in accurate colour reproduction, to enable Ashley to realise his stunning and luxurious backdrop across 190m2 of wall space.

Our solution

Our Account Director made recommendations on the reproduction, printing processes and materials that would best convey Ashley’s Designs.  A canvas was chosen to add texture.  Sample colour proofs were then provided for Ashley and Christie’s review.

On approval, Ashley’s designs, were accurately reproduced on a canvas, using skilled design to create the impression of raised borders, panels and pictures sitting in gold frames.

The walls were then wrapped from floor to ceiling, achieving a very accurate colour and positional match-up between each of the 16 panels.

The results

The whole the room covering, from top to floor, including what look like framed pictures, have been produced and installed by Park Display.

Christie’s were delighted with the finished result:

* A stunning backdrop and display

* Christie’s and their customers, were ‘wowed’ by the end result

*The room brought Christie’s good exposure in the press, on social media

*Andy Waters, Curatorial Director of Christie’s was delighted with our service, which he found very ‘friendly, efficient and economic’

 

See for yourself in the Christie's video below:

 

To discuss your large format requirements with Park,

please contact Alison Branch on:

a.branch@parkcom.co.uk

@ParkCommLondon

#PrintedByPark

“Beautifully printed and installed by Park, my design for Christie’s West Room featured spreads from David Hicks Scrapbooks in Louis XIV gilt frames, set within panels of my fabric patterns in luxurious colours inspired by Imperial Rome, all as a background for pieces from Antiquities and Sculpture sales shown with a few of my own creations”.

Ashley Hicks


All work