Park Communications Ltd
020 7055 6500

ArtMaze Issue #3

ArtMaze Mag’s goal is to support the artistic community worldwide and promote the work of  emerging artists.  It was inspired by the ‘international factor’, which unites so many artists worldwide.  The intricate ‘maze’ built from a huge network of makers, creators and communities that draws inspiration and knowledge from not only the arts world, but from wider afield too. 

ArtMaze Mag serves as a supportive and motivational artistic family for all those who want to be involved and share their experiences, and offers an opportunity to be published in print and digital issues bimonthly, as well as online and via social media.

The Challenge

Every two months ArtMaze announce a call for art, for print and digital publications.  Artists submit their work, in any medium: painting, drawing, sculpture, ceramics, printmaking, photography, textile, installation, mixed media, digital, film etc. to gain international recognition.  Each issue they invite a curator or a group of curators to select works for the magazine.

We were required to produce the job within a limited time frame and budget.  The printed result had to reflect the  creative content given the magazine echoes the first work of contributing artists.  In addition, quality was paramount as they had been let down by a previous printer.

Our Solution

ArtMaze magazine wanted the quality that litho printing offers, but given the budget, litho was not an option.  Our HP Indigo offers quality offset print production like litho, but with faster  production times and less cost to the customer.  Issue#1 was produced at another printer, who couldn’t produce the rich dense blacks required, and didn’t offer the creative advice that we at Park offer our customers.

Previously they had used matt lamination, but ArtMaze were looking to improve tactility.  We suggested that soft touch lamination offered a greater tactility ‐ a simple solution given budget limitations.  The papers were especially chosen to ensure they were HP Indigo compatible and the artwork  was processed using an HDI – 175 screening combined with customised LUT settings and proofs were supplied as HP Indigo book proofs.

Colour profiles specially developed to achieve the best reproduction on the Indigo press were used to maximise printing quality.  Proofs were supplied as a PDF for content and a hi‐resolution digital book proof.  Adhering to ISO12647 colour management targets, we accurately matched the signed‐off proofs  on press.  Print production, lamination, folding and binding were all completed in‐house.

The Results

*A visually stunning and captivating result achieved within a limited budget

*Soft‐touch lamination provided extra tactility

*Excellent colour accuracy achieved

*Excellent lift and detail achieved

*Rich dense blacks

*Vibrant punchy images

*Smooth consistent areas of tints and solid colour

*Excellent even vignettes across spreads

*Accurate and well executed PUR binding

 

This publication has been shortlisted in the PrintWeek Awards 2017

To discuss your publication with Park please contact Alison Branch on: a.branch@parkcom.co.uk

@ParkCommLondon #PrintedByPark

“I just wanted to thank you for the magazines ‐ they look phenomenal and I am very pleased with the quality.  I look forward to working with Park again”!

Maria Zemtsova – Editor in Chief, Art Maze Magazine Ltd 


All work