Park Communications Ltd
020 7055 6500

Frequently asked questions

There are no wrong questions, only unasked ones

It’s usually a matter of price that determines which to use.  It takes longer to get a litho press ready to print than a digital press, and then the litho machine rate is higher, so for a small number of copies, digital printing is much more economical.  For a larger number of copies, say above 400 copies, it would be better to litho print.  The quality of the printing also has a bearing on the decision.  Generally, digital printing produces a lower quality, but this depends on the type of digital machine used – some can match litho quality.  The time allowed for the production might also determine which technology to use: digital presses can produce all the pages of one production before starting on the next copy, so the first copy can be ready more quickly than from a litho production, which prints all the copies of each 16 section before starting on the next one.  

Park provides a one-point-of-call managed service to translate, typeset, artwork, print, bind, personalise, mail, distribute and store corporate literature, 24 hours a day, 7 days a week.  

High quality is paramount to us.  Our quality management system is rigorous, continuous and certified to the ISO 9001 standard, while our electronic job management and progress tracking is precise and fast.  All colour separations, proofs, printing plates and presses are calibrated to ISO 12647 to bring the very best out of your images and to ensure repeatability.  What some call ‘High Definition’ printing is standard for us.  

Our unique ‘XD screening’ technology allows us to use both screening formats within a single page, so we can choose the best possible way to reproduce your images, tints and graphics.  

Call, or email us and we will guide you through the preparation of your specifications, and the preparation of a clear quotation.  

Every aspect of the specification can have an effect on price, so it is important that you allow us to advise on the most economical way to achieve your proposed design.  

We have one of the best equipped facilities in the UK.  Most productions are printed using our state-of-the-art Heidelberg presses.  Our digital print facility also offers quick and reliable results.  You can find detailed information about our kit here.  

Most files we receive are InDesign, but we can receive files in almost any format.  The version you use may be important, as compatibility between older or more recent versions can raise issues, so please advise us which one you are using.  

Most files are received via the FTP site; regular high pagination files tend to use our soft proofing software ‘Portal’ and some prefer ‘YouSendit’, ‘ShareFile’ or other such routes.  Of course, we also take files on disk and memory sticks, and small files via email.  

Yes.  Much of our work is very bespoke.  We offer the highest professional advice on the production aspects of complex design, paper stocks and specialist printing and binding techniques.  

Yes.  Please call us.  We will advise on the best and most economical sizing.  

By using us for your printed literature, and displaying our CarbonNeutral® and FSC® logos, you can be assured of gaining public recognition for your environmental and CSR policies.  

All key production processes are in-house, including specialist activities such as re-touching, typesetting and artworking, laminating, perfect and PUR binding, data processing, personalisation, fulfilment and mailing.  Having everything you need on a single site helps us maintain our extremely high standards.  We use specialist sub-contractors for UV varnishing, foiling, embossing, die-cutting, and case binding.  

The main difference between the two types of binding is the adhesive used in the binding process.  Perfect binding uses EVA adhesives, whereas PUR uses polyurethane reactive (PUR) adhesives.  On first sight, there is very little to distinguish visually between the two.

However, PUR adhesive offers superior adhesion over EVA and also the ability for the book to lay flat without breaking the bind.  PUR offers increased binding strength, with page pull tests reportedly showing up to a 60% stronger result when compared to traditional perfect binding.  However, EVA adhesives are still commonly used and very effective.

As to which is the best option for your product, there are numerous considerations such as paper type and weight, number of text pages, spine thickness, and the intended use and longevity of the product.  Importantly, PUR bound books take up to 14 hours to ‘cure’ before the binding is strong, whereas Perfect bound books come off the binder ready for use.  Financial considerations also come into play, as PUR is a little more expensive than perfect binding.  

The minimum number of pages for saddle stitching is eight, and the maximum number of pages is between 48–80 depending on the choice of paper stock, the thicker the stock, the lower number of pages that can be bound.  

Whatever the timescale you may be working towards, please speak with us.  Tell us what you want to achieve.  If anyone can do it, we can!

Images, background colours and borders that are intended to print right to the trimmed edge of the page should be extended by 3mm beyond the ‘trim edge’ to give ‘bleed’.  Without this, you might end up with some white paper showing, as there is always some slight variation in the trimming position.  If you are unsure, please discuss with us what you are trying to achieve.  

‘Four Colour Process Printing’, also known as ‘Full Colour Printing’, is how pictures and areas of colours are mostly produced.  The system uses four base colours – Cyan, Magenta, Yellow and Black (‘CMYK’).  By using combinations of dots of each of these colours, it is possible to produce a very wide colour spectrum.  

Four colour process printing is unable to match exactly a Pantone colour ink, but most colours can be produced very closely.

Pantone swatch colours are displayed in special books which not only identify the colours via their unique reference numbers, but show how close you can get to them by using CMYK.  These books also include the ratio of CMYK colours needed to create, as near as possible, the Pantone colour.  

Get in touch - 020 7055 6500 or via info@parkcom.co.uk






  • services
    Services

    Wide ranging and expert, and delivered with proactive, friendly customer service.  We provide an end-to-end solution from page creation and retouching through production and distribution. “It’s been a wonderful experience dealing with everyone at Park on this project. We look forward to working with you all again very soon!” BonPom

  • Our_work
    Our work

    From fashion houses through corporates to financial institutions, we’re very proud of the trust that our customers place in us, and that they keep coming back for more. Take a look at some examples of who we work with and how we add value.  Read customers’ comments about our work and their experience of working with us.

  • Print Week Awards 2015-Winner
    Awards

    When we say “your project is safe with us” it is. Every year, our service, timeliness and quality is recognised in the major industry awards.  “Like last year, Park Communications won the category outright with its trademark quality of print, finishing and repro." 2015 PrintWeek Judges

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    The environment

    If "Park" makes you think of fields of green, then you're halfway to understanding our culture of minimising the environmental impact of every single page we print.  We care, therefore we take great care.